Ghostwriting? No, It's Not Something a
Psychic Does. It's Actually a Key Business
Service, and Here, In a Nutshell, Is Why...
Most business people are too busy to write -- or
have little actual aptitude for it -- so I do their writing,
they take the credit, and everyone's happy.
My name is Peter Giordano, and I've been ghosting
nearly twenty years now. Here's some of what I write
and ghostwrite:
Ads = Advertorials = Books = Booklets = Copy = Magalogs
= Newsletters = Reports = Sales Letters = Speeches = Scripts
= Web Content & Copy = Really...anything needing sentences
I know business people find my ghostwriting skills useful. I know that because I'm retained for such long stretches (when I'm not on a project basis). For instance, I ghostwrote five years for an explosively growing nutrition company. And I'm nine years now and counting with a top investment firm.
All on a monthly "at will" retainer. Clients keep me on only as long as I prove useful.
Guess I'm proving useful.
Things They're Saying About Me
What do corporate folks like about me? "I've retained writers and ghostwriters before, but never anyone with your range of skills. You go from articles and books to sales letters and ad copy seamlessly...and it's all the best stuff I've used."
Those generous sentiments come from my client,
K.D., president of L.D. What's with the initials?
Ghostwriters don't always divulge names (unless, of
course, a book deal or handgun is involved).
The kind words continue:
"Damn good thing you're not here or I'd have to kiss you. And that could get ugly. Outstanding job." -- R.D., Creator of "Dead Doctors Don't Lie"
"That should get their attention." -- Bill Foster, President, Paywerks
"FABULOUS, absolutely FABULOUS! It's amazing how you do this. Thank you so much." -- M.F., Editor, T.P.C.
"Good piece! You boil it down to a simple metaphor and back it up with solid fact...plus you make it entertaining, easy to read and to understand. What more could you do?" -- B.L., Geologist
Those are just a few from the last year alone. There are lots more where they came from. So I have a lot of testimonials. So what? What you probably want to know is how this whole ghostwriting thing can help you out, right? Fair enough, let's start with articles...
The Power of Article Advertising
Maybe it comes down to this simple marketing truth: The more you tell, the more you sell.
The fact is, articles tell far more of your story than ads ever could. That's because articles can fill multiple pages -- ads fill just one at best
and even that can cost you a fortune. So
articles give you more square inches of
profitable coverage.
We could stop right there.
Or...we could talk about the other compelling advantages. Like the giant boost you get in credibility. Or the implied
endorsement magazines or major Websites give
you. Or the strong sales message. Or the
publicity and prestige. Or the fabulous article
marketing you can do long after publication.
All in all, article advertising can be some of the
finest "advertising" you ever do.
Of course...that's if you have the time. And
the writing skills. And the contacts. Few
business people have all three. But I do (if
you pardon my momentary lapse in humility).
And, as a nationally recognized writer, I can help
you mount a dynamic article ad campaign in no time.
Your Own Writing (and, Okay, Design) Department
Some business clients like having me available for any writing or direct response needs that may arise. They appreciate having a ghostwriter/copywriter/direct marketing department for a fraction of the cost of the actual in-house thing. Which is precisely why two clients have retained me fourteen of the past fifteen years.
To reiterate, the kind of work I do on retainer includes:
= Writing & Copy = Design (Graphics & Illustration) = Direct Mail (Over 50 Million Mailings Since 1980) = Direct Response Everything = Marketing Consulting (With a Nice Tract Record, I Might Add) = Web Content & Design = Virtually Anything Involving the Analog or Digital Word.
That's right -- I do other stuff, too. Like design. That means you don't have to hire someone to frame the stuff I write. And that "nice track record" I mentioned? I was the sole marketing consultant and writer for a nutrition business that grew from sales of $3 million to $38 million in five years (for a 1,167% increase) and a financial company that jumped from $5 million to $75 million in nine years (for a 1,400% rise).
On the other hand, I'm usually always available for projects... providing they're interesting and let me sleep at night. Contact me with what you have in mind.
Ghosting Your Book
Ghostwritten books are not, bluntly
speaking, cheap propositions. By anyone's
standards. Here's what a recent Writer's
Market had to report:
"Ghostwriting, no credit: Projects may
include writing for an individual or for a book
packager, book producer, publisher, agent
or corporation. Rates range from $15,000 low, $25,000 mid-range, $50,000 high (plus expensese) per project."
They're talking about the ghosting of a 240-ish page book...and their rates pretty much reflect the marketplace. Where am I in all this? Generally in that low range.
I'm paid on a quarterly project basis.
Those Other Services
= Advertorials. What happens when ads and articles collide? You get an unbeatable marketing tool. Click here.
= Copywriting. I admit it...I'm a recovering copywriter. But I'm never more than a vowel away from falling off the wagon. Tell me about your project.
= Sales Letter Websites. Instead of a laser-sharp focus, the average Website fractures a prospect's interest. And that won't sell anything to anyone. Here's my reasoning.
Test Drive My Ghostwriting?
Ever tempted to buy a car online? If you're one of those intrepid individuals, you'll find the process somewhat lacking in tradition. There's no kicking the tires...no sitting in the leather seats...no taking the car out for a spin.
You won't find that problem here. You can test drive my ghostwriting all you like, just click on any of the following files...
The Samples
If You Can't Say Anything Nice...
...you won't be on my testimonial page. No worries -- I'm fortunate enough to have clients who say kind things about me all the time.
Let me close with a few more recent emails and testimonials:
"The copywriter I recommend."
-- Richard Gilly Nixon, Author of the Bestseller,
"The Lazy Man's Way to Riches"
"EXCELLENT ARTICLE! Great job again!"
-- K.D., President, L.F.
"VERY, VERY NICE. This is a great piece, both content and layout. I'm excited. Thanks so much."
-- Jim Spencer, President Video Learning Library.
"Great work! Thanks! I really do appreciate your creativity and way of looking at my projects with originality. Much appreciated!"
-- Dr. Freddie U., President, PES. Inc
My Clients Have Included...
Digital, Disney Licensing, Eurail, Event Management Services, Executive Book Summaries, Hertz, HiQi Health, Hyatt, Lear Financial, March of Dimes, National Survival Game, Pan Am, Scudder, Total Toddy, Verbal Advantage and Video Learning Library (to name just a few clients).
To Contact Me, Email, Call or Teleport
Here's how you can reach me:
My email is peterg@writingman.com or
giordanoresponse@yahoo.com.
My phone is (801) 983-5263.
Teleportation coordinates...wait...that
hasn't been invented yet.
Otherwise, I know my smoke signals.
Looking forward to hearing
from you...one way or another.
